Corporate Identity Modelling: A Review and Presentation of a New Multi-dimensional Model

$54.97 plus tax (Refund Policy)

Buy Article:


We put forward the six station model of corporate identity. This is done by reviewing the corporate identity literature to appreciate the limitations of existing models. Ten criteria are suggested as important for robust models. Based on this, the six station model is presented. To gauge its usefulness and managerial applicability 28 depth interviews were conducted with corporate identity consultants and business managers. The model was regarded as useful and has managerial applicability, albeit business managers would prefer more training and systems to use the model.

Document Type: Research Article


Publication date: August 1, 2005

More about this publication?
Related content

Share Content

Access Key

Free Content
Free content
New Content
New content
Open Access Content
Open access content
Subscribed Content
Subscribed content
Free Trial Content
Free trial content
Cookie Policy
Cookie Policy
ingentaconnect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more