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Publisher: Routledge, part of the Taylor & Francis Group

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Volume 21, Number 5, June 2005

Academy of Marketing Conference 2005 "Marketing: Building Business, Shaping Society"
pp. 469-472(4)
Authors: Uí Ghallachóir, Kate; O'Driscoll, Aidan; McDonagh, Pierre; Lawlor, Margaret-Anne

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Postmodern Paralysis: The Critical Impasse in Feminist Perspectives on Consumers
pp. 489-504(16)
Authors: Catterall, Miriam; Maclaran, Pauline; Stevens, Lorna

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Encoding Advertisements: The Creative Perspective
pp. 505-528(24)
Authors: Kelly, Aidan; Lawlor, Katrina; O'Donohoe, Stephanie

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Socially Constructed Realities and the Hidden Face of Market Segmentation
pp. 529-543(15)
Authors: Hines, Tony; Quinn, Lee

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What Is and What Is Not Social Marketing: The Challenge of Reviewing the Evidence
pp. 545-553(9)
Authors: McDermott, Laura; Stead, Martine; Hastings, Gerard

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Interpreting Motorcycling Through its Embodiment in Life Story Narratives
pp. 555-572(18)
Authors: Haigh, Justine; Crowther, Geoff

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Cultural Brands/Branding Cultures
pp. 573-588(16)
Author: O'Reilly, Daragh

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Multi-Brand Loyalty Cards: A Good Idea
pp. 625-640(16)
Authors: Moore, Gretchen; Sekhon, Harjit

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Shaping Business Decisions Using Fuzzy-Set Analysis: Service Elimination Decisions
pp. 641-658(18)
Authors: Kent, Raymond A.; Argouslidis, Paraskevas C.

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