Skip to main content

Pricing of Services: An Empirical Analysis from the Greek Service Sectors

Buy Article:

$53.17 plus tax (Refund Policy)

Abstract:

The purpose of the present study is to explore the pricing objectives that service companies pursue along with the pricing policies that they adopt in order to price their services. Analyzing data from 170 companies operating in six different services sectors in Greece, the study found that the objectives, which are pursued, are fundamentally qualitative rather than quantitative in their nature with a particular emphasis given on the companies' customers. Regarding the pricing policies, the only policy that was found to be followed by the majority of the companies is the traditional price list perhaps due to the easiness associated with its implementation. Moreover, the pricing objectives were found to be, as we should expect, associated with the pricing policies.

Document Type: Research Article

DOI: https://doi.org/10.1362/0267257053779109

Publication date: 2005-04-01

More about this publication?
  • Access Key
  • Free ContentFree content
  • Partial Free ContentPartial Free content
  • New ContentNew content
  • Open Access ContentOpen access content
  • Partial Open Access ContentPartial Open access content
  • Subscribed ContentSubscribed content
  • Partial Subscribed ContentPartial Subscribed content
  • Free Trial ContentFree trial content
Cookie Policy
X
Cookie Policy
Ingenta Connect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more