ISSN 0267-257X (Print); ISSN 1472-1376 (Online)
Publisher: Routledge, part of the Taylor & Francis Group
Academy of Marketing Conference 2004 Virtue in Marketing
Davies, Barry; Dermody, Janine
The Sociology of Consumption: The Hidden Facet of Marketing
Cherrier, Hélène; Murray, Jeff B.
Virtue in Consumption?
Chatzidakis, Andreas; Hibbert, Sally; Mittusis, Darryn; Smith, Andrew
Conflicts Between Pleasure, Aesthetics and Health in Food Consumption: An Exploratory Study in Brazil
Why Marketers Don't Market: Rethinking Offensive and Defensive Archetypes
Mass Marketing, Music, and Morality
Kubacki, Krzysztof; Croft, Robin
Communicating with Young People Through the Eyes of Marketing Practitioners
Grant, Ian C.
National Cultures, Values and Lifestyles Influencing Consumers' Perception towards Sexual Imagery in Alcohol Advertising: An Exploratory Study in the UK, Germany and Italy
Lass, Paushali; Hart, Susan
Improving the Effectiveness of Advertising Self-Regulatory Schemes: Empowering the Public
Polls as Marketing Weapons: Implications for the Market Research Industry
Nancarrow, Clive; Tinson, Julie; Evans, Martin