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Publisher: Routledge, part of the Taylor & Francis Group

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Volume 20, Numbers 3-4, 1 April 2004

Editorial
pp. 269-271(3)
Author: Hart, Susan

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Writing Marketing: The Clause That Refreshes
pp. 321-342(22)
Author: Brown, Stephen

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All About Eve?
pp. 363-385(23)
Authors: Smith, Andrew; Sparks, Leigh

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Marketing in Cyberspace: What Factors Drive E-Commerce Adoption?
pp. 409-429(21)
Authors: Ching, Ha Lau; Ellis, Paul

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Balancing Transaction and Relationship Marketing in Retail Banking
pp. 431-455(25)
Authors: Carson, David; Gilmore, Audrey; Walsh, Susan

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Assessing Marketing Performance: Reasons for Metrics Selection
pp. 475-498(24)
Authors: Ambler, Tim; Kokkinaki, Flora; Puntoni, Stefano

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Book Reviews
pp. 499-503(5)

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