Skip to main content

Framing Effects of Coupon Face Value on Coupon Redemption: A Literature Review with Propositions

Buy Article:

$47.00 plus tax (Refund Policy)

This article examines the effects of framing coupon face value and presence/absence of regular price information vis-à-vis coupon redemption. This topic is critical to marketers, yet it has received minimal research attention. How information is presented on a coupon will affect a coupon promotion's success. Three forms for framing coupon face value (cents-off, percentage-off, and reduced price) are compared, and the importance of including regular price information on coupons is investigated. Propositions are developed regarding the effects of framing coupon face value and inclusion/exclusion of regular price information on coupon redemption. Implications are also provided for marketers, policy makers, and researchers.
No Reference information available - sign in for access.
No Citation information available - sign in for access.
No Supplementary Data.
No Article Media
No Metrics

Keywords: COUPON FACE VALUE; COUPONS; EFFECTS; FRAMING; PRICE REDUCTIONS; PRICING

Document Type: Research Article

Publication date: 2004-08-01

More about this publication?
  • Access Key
  • Free content
  • Partial Free content
  • New content
  • Open access content
  • Partial Open access content
  • Subscribed content
  • Partial Subscribed content
  • Free trial content
Cookie Policy
X
Cookie Policy
Ingenta Connect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more