Skip to main content

Virtue in Consumption?

Buy Article:

$55.00 plus tax (Refund Policy)

All consumer activities have an integral ethical component and consumers' are frequently found to behave in ways that contradict their professed ethical concerns. The paper explores this discrepancy with reference to "techniques of neutralization" (Sykes and Matza 1957); i.e. five rationalizations that can mitigate the negative impact on self-image stemming from norm violations. Through a qualitative study, the research examines the applicability of the concept of neutralization and the five techniques in particular, across a range of consumer behaviours. It provides preliminary evidence regarding the capacity of those techniques to soften or eliminate the negative impact that disengagement from ethical concerns can have on a consumer's self-image.
No Reference information available - sign in for access.
No Citation information available - sign in for access.
No Supplementary Data.
No Data/Media
No Metrics

Document Type: Research Article

Publication date: 2004-06-01

More about this publication?
  • Access Key
  • Free content
  • Partial Free content
  • New content
  • Open access content
  • Partial Open access content
  • Subscribed content
  • Partial Subscribed content
  • Free trial content
Cookie Policy
X
Cookie Policy
Ingenta Connect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more