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Consumer Brand Managers' Job Stress, Job Satisfaction, Perceived Performance and Intention to Leave

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This paper examines the effect of brand managers' role stress (role ambiguity, role conflict and role overload), perceived performance and satisfaction on the intention to leave. The results revealed that increased role stress is associated with lower levels of perceived job performance and job satisfaction, but its influence on the intention to leave was not significant. In addition, higher levels of perceived job performance and lower levels of satisfaction were generally associated with higher intention to leave.
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Keywords: BRAND MANAGERS; INTENTION TO LEAVE; JOB SATISFACTION; PERCEIVED PERFORMANCE; ROLE STRESS

Document Type: Research Article

Publication date: 2004-02-01

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