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Home / Journal of Marketing Management, Volume 19, Numbers 9-10

Publisher: Routledge, part of the Taylor & Francis Group

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Volume 19, Numbers 9-10, 1 November 2003
Effective Marketing Management in Financial Services Contexts

Effective Marketing Management in Financial Services Contexts
pp. 911-914(4)
Authors: Howcroft, Barry; Durkin, Mark

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The Impact of Ethical Sales Behaviour on Customer Satisfaction, Trust and Loyalty to the Company: An Empirical Study in the Financial Services Industry
pp. 915-939(25)
Author: Román, Sergio

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Analysing the Commitment – Service Quality Relationship: A Comparative Study of Retail Banking Call Centres and Branches
pp. 941-971(31)
Authors: Malhotra, Neeru; Mukherjee, Avinandan

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Innovation Strategy, Process and Performance in the Commercial Banking Industry
pp. 973-999(27)
Author: Alam, Ian

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Banker-Customer Interactions in Financial Services
pp. 1001-1020(20)
Authors: Howcroft1, Barry; Hewerb, Paul; Durkinc, Mark

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A Cross-Cultural Perspective on the Role of Branding in Financial Services: The Small Business Market
pp. 1021-1042(22)
Authors: Abou Aish, Ehab M.; Ennew1, Christine T.; McKechnieb, Sally A.

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Brand Architecture in Services: The Example of Retail Financial Services
pp. 1043-1065(23)
Author: Devlin, James

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Marketing Challenges in E-Banking: Standalone or Integrated?
pp. 1067-1085(19)
Author: Hughes, Tim

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The Diffusion of Online Banking
pp. 1087-1109(23)
Authors: Bradley, Laura; Stewart, Kate

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Book Reviews
pp. 1111-1114(4)

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