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Home / Journal of Marketing Management, Volume 19, Numbers 7-8

Publisher: Routledge, part of the Taylor & Francis Group

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Volume 19, Numbers 7-8, 1 August 2003

Editorial
pp. 705-707(3)
Author: Hart, Susan

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An Exercise in Early Modern Branding
pp. 709-727(19)
Author: Herman, Ruth

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UK Charity Retailing: Managing in a Newly Professionalised Sector
pp. 729-748(20)
Authors: Broadbridge, Adelina; Parsons, Elizabeth

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Social Comparison Goals and the Consumption of Advertising: Towards a More Contingent View of Young Women's Consumption of Advertising
pp. 749-780(32)
Authors: Hogg, Margaret K.; Fragou, Aikaterini

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Factors Influencing Successful Brand Extensions
pp. 781-806(26)
Authors: Hem, Leif E.; De Chernatony, Leslie; Iversen, Nina M.

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Consumers' Perception and Misperception of Market Leadership and Market Pioneership
pp. 807-834(28)
Authors: Kamins, Michael A.; Alpert, Frank H.; Perner, Lars

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The Corporate Identity Management Process Revisited
pp. 835-855(21)
Authors: Bick, Geoff; Jacobson, Marciene C.; Abratt, Russell

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Assessing the Role of e-Marketing in Contemporary Marketing Practice
pp. 857-881(25)
Authors: Coviello, Nicole e.; Brodie, Roderick J.; Brookes, Richard W.; Palmer, Roger A.

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Rethinking the UK System of Doctoral Training in Marketing
pp. 883-904(22)
Author: Burton, Dawn

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Mapping Out the Landscape of Marketing Journals. A Comment.
pp. 905-908(4)
Author: Oppewal, Harmen

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Mapping Out the Landscape of Marketing Journals. A Response
pp. 909-910(2)
Author: Easton, Geoff

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