Journal of Marketing Management

Editorial
pp. 705-707(3)
Author: Hart S.

An Exercise in Early Modern Branding
pp. 709-727(19)
Author: Herman R.

UK Charity Retailing: Managing in a Newly Professionalised Sector
pp. 729-748(20)
Authors: Broadbridge A.; Parsons E.

Social Comparison Goals and the Consumption of Advertising: Towards a More Contingent View of Young Women's Consumption of Advertising
pp. 749-780(32)
Authors: Hogg M.K.; Fragou A.

Factors Influencing Successful Brand Extensions
pp. 781-806(26)
Authors: Hem L.E.; De Chernatony L.; Iversen N.M.

Consumers' Perception and Misperception of Market Leadership and Market Pioneership
pp. 807-834(28)
Authors: Kamins M.A.; Alpert F.H.; Perner L.

The Corporate Identity Management Process Revisited
pp. 835-855(21)
Authors: Bick G.; Jacobson M.C.; Abratt R.

Assessing the Role of e-Marketing in Contemporary Marketing Practice
pp. 857-881(25)
Authors: Coviello N.e.; Brodie R.J.; Brookes R.W.; Palmer R.A.

Rethinking the UK System of Doctoral Training in Marketing
pp. 883-904(22)
Author: Burton D.

Mapping Out the Landscape of Marketing Journals. A Comment.
pp. 905-908(4)
Author: Oppewal H.

Mapping Out the Landscape of Marketing Journals. A Response
pp. 909-910(2)
Author: Easton G.