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Publisher: Routledge, part of the Taylor & Francis Group

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Volume 19, Numbers 5-6, 1 June 2003

Marketing: A History of the Next Decade
pp. 517-522(6)
Authors: Hooley, Graham; Greenley, Gordon; Wong, Veronica

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Measurement Invariance of Marketing Instruments: An Implication across Countries
pp. 523-540(18)
Authors: Mavondo, Felix; Gabbott, Mark; Tsarenko, Yelena

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Web Survey Bias: Sample or Mode Effect?
pp. 541-561(21)
Authors: Grandcolas, Ursula; Rettie, Ruth; Marusenko, Kira

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Tickled Pink: The Personal Meaning of Cause Related Marketing for Customers
pp. 583-610(28)
Authors: Broderick, Anne; Jogi, Amandeep; Garry, Tony

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The Sweet Smell of Success: Olfaction in Retailing
pp. 611-627(17)
Authors: Davies, Barry J.; Kooijmanb, Dion; Warda, Philippa

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Segmentation of Bank Customers by Utilising Ethnic/Cultural Profile Dimensions: A Qualitative Approach
pp. 629-656(28)
Authors: Andronikidis, Andreas I.; Dimitriadis, Nikolaos I.

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Risk and Creativity in Advertising
pp. 657-673(17)
Authors: El-Murad, Jaafar; West, Douglas C.

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Book Reviews
pp. 699-704(6)

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