Journal of Marketing Management

Editorial
pp. 257-258(2)
Author: Hart, Susan

A Strategic Approach to the Study of Innovation in the Financial Services Industry: The Case of Telephone Banking
pp. 259-281(23)
Authors: Costanzo, L. A.; Keasey, K.; Short, H.

Integrating Adaptation and Standardisation in International Marketing: The AdaptStand Modelling Process
pp. 283-305(23)
Author: Vrontis, Demetris

Service Elimination Decision-Making: Analysis of Candidates for Elimination and Remedial Actions
pp. 307-344(38)
Authors: Argouslidis, Paraskevas C.; McLean, Fiona

Marketing: The Engineer's Perspective
pp. 345-378(34)
Authors: Shaw, Vivienne; Shaw, Christopher T.

Order Effects in Customer Satisfaction Modelling
pp. 379-400(22)
Authors: Auh, Seigyoung; Salisbury, Linda Court; Johnson, Michael D.

Marketing to Children
pp. 401-409(9)
Authors: Oates, Caroline; Blades, Mark; Gunter, Barrie

Children's Understanding of Television Advertising Intent
pp. 411-431(21)
Authors: Lawlor, Margaret-Anne; Prothero, Andrea

Everything Under Control: A Child's Eye View of Advertising
pp. 433-457(25)
Authors: Bartholomew, Alice; O'Donohoe, Stephanie

Conceptualising and Assessing Young Children's Knowledge of Television Advertising within a Framework of Implicit and Explicit Knowledge
pp. 459-473(15)
Authors: Pine, Karen J.; Veasey, Tina

Attitudes of Parents Toward Advertising to Children in the UK, Sweden and New Zealand
pp. 475-490(16)
Authors: Young, Brian M.; de Bruin, Anne; Eagle, Lynne

"The Net Generation": Children and Young People, the Internet and Online Shopping
pp. 491-512(22)
Authors: Thomson, Elizabeth S.; Laing, Angus W.

Book Reviews
pp. 513-516(4)