Marketing to Children
In this special issue of the JMM we address the topic of marketing to children, a contemporary and often contentious field. The debate is of relevance to academics, practitioners and policy makers, and
transcends national boundaries. First, an introduction to key areas of the debate is presented, highlighting current concerns and recent industry initiatives. Then the five papers in this special edition
are introduced, with a brief summary of their contribution to our understanding and development of this wide-ranging and topical issue.
Keywords: ADVERTISING; CHILDREN; CONSUMERS
Document Type: Editorial
Publication date: 01 April 2003
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