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Publisher: Routledge, part of the Taylor & Francis Group

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Volume 19, Numbers 3-4, 1 April 2003

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Editorial
pp. 257-258(2)
Author: Hart, Susan

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Service Elimination Decision-Making: Analysis of Candidates for Elimination and Remedial Actions
pp. 307-344(38)
Authors: Argouslidis, Paraskevas C.; McLean, Fiona

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Marketing: The Engineer's Perspective
pp. 345-378(34)
Authors: Shaw, Vivienne; Shaw, Christopher T.

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Order Effects in Customer Satisfaction Modelling
pp. 379-400(22)
Authors: Auh, Seigyoung; Salisbury, Linda Court; Johnson, Michael D.

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Marketing to Children
pp. 401-409(9)
Authors: Oates, Caroline; Blades, Mark; Gunter, Barrie

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Children's Understanding of Television Advertising Intent
pp. 411-431(21)
Authors: Lawlor, Margaret-Anne; Prothero, Andrea

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Everything Under Control: A Child's Eye View of Advertising
pp. 433-457(25)
Authors: Bartholomew, Alice; O'Donohoe, Stephanie

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Attitudes of Parents Toward Advertising to Children in the UK, Sweden and New Zealand
pp. 475-490(16)
Authors: Young, Brian M.; de Bruin, Anne; Eagle, Lynne

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"The Net Generation": Children and Young People, the Internet and Online Shopping
pp. 491-512(22)
Authors: Thomson, Elizabeth S.; Laing, Angus W.

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Book Reviews
pp. 513-516(4)

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