Publisher: Routledge, part of the Taylor & Francis Group
< previous issue
next issue >
A Strategic Approach to the Study of Innovation in the Financial Services Industry: The Case of Telephone Banking
Costanzo, L. A.; Keasey, K.; Short, H.
Integrating Adaptation and Standardisation in International Marketing: The AdaptStand Modelling Process
Service Elimination Decision-Making: Analysis of Candidates for Elimination and Remedial Actions
Argouslidis, Paraskevas C.; McLean, Fiona
Marketing: The Engineer's Perspective
Shaw, Vivienne; Shaw, Christopher T.
Order Effects in Customer Satisfaction Modelling
Auh, Seigyoung; Salisbury, Linda Court; Johnson, Michael D.
Marketing to Children
Oates, Caroline; Blades, Mark; Gunter, Barrie
Children's Understanding of Television Advertising Intent
Lawlor, Margaret-Anne; Prothero, Andrea
Everything Under Control: A Child's Eye View of Advertising
Bartholomew, Alice; O'Donohoe, Stephanie
Conceptualising and Assessing Young Children's Knowledge of Television Advertising within a Framework of Implicit and Explicit Knowledge
Pine, Karen J.; Veasey, Tina
Attitudes of Parents Toward Advertising to Children in the UK, Sweden and New Zealand
Young, Brian M.; de Bruin, Anne; Eagle, Lynne
"The Net Generation": Children and Young People, the Internet and Online Shopping
Thomson, Elizabeth S.; Laing, Angus W.
Here are a few pages on the site that we think you may find useful: