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Publisher: Routledge, part of the Taylor & Francis Group

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Volume 19, Numbers 1-2, 1 February 2003

Editorial
pp. 1-4(4)
Author: Hart, Susan

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Marketing Journals and the Research Assessment Exercise
pp. 5-24(20)
Authors: Easton, G.; Eastonb, D. M.

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Brand Salience and Customer Defection in Subscription Markets
pp. 25-44(20)
Authors: Romaniuk, Jenni; Sharp, Byron

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The Use of Metaphor in the Exploration of the Brand Concept
pp. 45-71(27)
Authors: Davies, Gary; Chun, Rosa

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The Role of Market Orientation In Business Dyadic Relationships: Testing an Integrator Model
pp. 73-107(35)
Authors: Sanzo, Mª José; Santos, Mª Leticia; Vázquez, Rodolfo; Álvarez, Luis I.

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Relationship Marketing, Knowledge Management Systems and E-Commerce Operations in Small UK Accountancy Practices
pp. 109-129(21)
Authors: Chaston, I.; Badger, B.; Mangles, T.; Sadler-Smith, E.

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Jumped, Pushed or Forgotten? Approaches to Dissolution
pp. 131-155(25)
Authors: Pressey, Andrew D.; Mathews, Brian P.

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Eliciting Online Customers' Preferences: Conjoint vs Self-Explicated Attribute-Level Measurements
pp. 157-177(21)
Authors: Aggarwal, Praveen; Vaidyanathan, Rajiv

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Internal Marketing in the UK Retail Banking Sector: Rhetoric or Reality?
pp. 197-224(28)
Author: Papasolomou-Doukakis, Ioanna

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Market Segmentation and Product Differentiation in Political Campaigns: A Technical Feature Perspective
pp. 225-249(25)
Authors: Baines, Paul R.; Worcester, Robert M.; Jarrett, David; Mortimore, Roger

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Book Reviews
pp. 251-255(5)

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