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The Corporate Identity Management Process Revisited

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This paper has two objectives. It attempts firstly to define a number of related concepts in the corporate identity management process and secondly, to update one of the earlier models of this process. Recent developments in the corporate identity management theory are discussed and models of this process are reviewed. An up-to-date model of the corporate identity management process is proposed.
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Keywords: CORPORATE BRANDING; CORPORATE COMMUNICATIONS; CORPORATE IDENTITY; IMAGE

Document Type: Research Article

Publication date: 2003-08-01

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