Skip to main content

The Sweet Smell of Success: Olfaction in Retailing

Buy Article:

$47.00 plus tax (Refund Policy)

This paper focuses on the use of ambient scent within retail environments, and investigates those mediating factors that help shape the emotional and behavioural responses that are stimulated. In doing so, it draws on the work of Mehrabian and Russell (1974), and attempts to contribute to the work on ambient scent in retailing by extending and elaborating the Gulas and Bloch (1995) model to encompass current research on human olfaction. The paper also introduces and specifically considers the ability of smell to communicate a 'sense of place', and its potential as a differentiator in a crowded marketplace.
No Reference information available - sign in for access.
No Citation information available - sign in for access.
No Supplementary Data.
No Data/Media
No Metrics

Keywords: AMBIENT SCENT; BEHAVIOUR; CONSUMER; OLFACTION; RETAILING; STORE ENVIRONMENT

Document Type: Research Article

Publication date: 2003-06-01

More about this publication?
  • Access Key
  • Free content
  • Partial Free content
  • New content
  • Open access content
  • Partial Open access content
  • Subscribed content
  • Partial Subscribed content
  • Free trial content
Cookie Policy
X
Cookie Policy
Ingenta Connect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more