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Marketing to Children

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Abstract:

In this special issue of the JMM we address the topic of marketing to children, a contemporary and often contentious field. The debate is of relevance to academics, practitioners and policy makers, and transcends national boundaries. First, an introduction to key areas of the debate is presented, highlighting current concerns and recent industry initiatives. Then the five papers in this special edition are introduced, with a brief summary of their contribution to our understanding and development of this wide-ranging and topical issue.

Keywords: ADVERTISING; CHILDREN; CONSUMERS

Document Type: Editorial

DOI: http://dx.doi.org/10.1362/026725703321663719

Publication date: April 1, 2003

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