ISSN 0267-257X (Print); ISSN 1472-1376 (Online)
Publisher: Routledge, part of the Taylor & Francis Group
Non-Profit Marketing – Ghetto or Trailblazer?
Horne, Sue; Laing, Angus
"Babies Cost Less at Tesco"
Higgins, Matthew; Smith, Warren
Marketing the Police – from a Force to a Service
Mawby, Rob C.; Worthington, Steve
Marketing UK Towns and Cities as Shopping Destinations
Warnaby, Gary; Bennison, David; Davies, Barry J.; Hughes, Howard
Giving at Risk? Examining Perceived Risk and Blood Donation Behaviour
Barkworth, Louise; Hibbert, Sally; Horne, Suzanne; Tagg, Stephen
Service Design in the NHS: Collaboration or Conflict?
Smith, Anne M.; Fischbacher, Moira
The Role of Funders in Nonprofit Merger Activity: Implications for Charity Fundraising and Marketing Practice
Sargeant, Adrian; Jay, Elaine
Volunteer Service as Symbolic Consumption: Gender and Occupational Differences in Volunteering
Wymer, Walter W.; Samu, Sridhar