@article {Hart:2002:0267-257X:1,
author = "Hart, Susan",
title = "Editorial",
journal = "Journal of Marketing Management",
volume = "18",
number = "1-2",
year = "2002",
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pages = "1-4",
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@article {Mitchell:2002:0267-257X:5,
author = "Mitchell, V.-W. and Ka Lun Chan, Joseph",
title = "Investigating UK Consumers' Unethical Attitudes and Behaviours",
journal = "Journal of Marketing Management",
volume = "18",
number = "1-2",
year = "2002",
itemtype = "article",
issn = "0267-257X",
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publication date ="2002-02-01T00:00:00",
pages = "5-26",
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@article {Vázquez:2002:0267-257X:27,
author = "Vázquez, Rodolfo and del Río, A. Belén and Iglesias, Víctor",
title = "Consumer-based Brand Equity: Development and Validation of a Measurement Instrument",
journal = "Journal of Marketing Management",
volume = "18",
number = "1-2",
year = "2002",
itemtype = "article",
issn = "0267-257X",
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publication date ="2002-02-01T00:00:00",
pages = "27-48",
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@article {Tai:2002:0267-257X:49,
author = "Tai, Susan H.C. and Pae, Jae H.",
title = "Effects of TV Advertising on Chinese Consumers: Local versus Foreign-Sourced Commercials",
journal = "Journal of Marketing Management",
volume = "18",
number = "1-2",
year = "2002",
itemtype = "article",
issn = "0267-257X",
eissn = "1472-1376",
publication date ="2002-02-01T00:00:00",
pages = "49-72",
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@article {Diamantopoulos:2002:0267-257X:73,
author = "Diamantopoulos, Adamantios and Siguaw, Judy A.",
title = "The Impact of Research Design Characteristics on the Evaluation and Use of Export Marketing Research: An Empirical Study",
journal = "Journal of Marketing Management",
volume = "18",
number = "1-2",
year = "2002",
itemtype = "article",
issn = "0267-257X",
eissn = "1472-1376",
publication date ="2002-02-01T00:00:00",
pages = "73-104",
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@article {Colgate:2002:0267-257X:105,
author = "Colgate, Mark and Alexander, Nicholas",
title = "Benefits and Barriers of Product Augmentation: Retailers and Financial Services",
journal = "Journal of Marketing Management",
volume = "18",
number = "1-2",
year = "2002",
itemtype = "article",
issn = "0267-257X",
eissn = "1472-1376",
publication date ="2002-02-01T00:00:00",
pages = "105-123",
url = "https://www.ingentaconnect.com/content/routledg/jmm/2002/00000018/f0020001/art00006"
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@article {Turley:2002:0267-257X:125,
author = "Turley, L.W. and Chebat, Jean-Charles",
title = "Linking Retail Strategy, Atmospheric Design and Shopping Behaviour",
journal = "Journal of Marketing Management",
volume = "18",
number = "1-2",
year = "2002",
itemtype = "article",
issn = "0267-257X",
eissn = "1472-1376",
publication date ="2002-02-01T00:00:00",
pages = "125-144",
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@article {Lowengart:2002:0267-257X:145,
author = "Lowengart, Oded",
title = "Reference Price Conceptualisations: An Integrative Framework of Analysis",
journal = "Journal of Marketing Management",
volume = "18",
number = "1-2",
year = "2002",
itemtype = "article",
issn = "0267-257X",
eissn = "1472-1376",
publication date ="2002-02-01T00:00:00",
pages = "145-171",
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@article {Palmer:2002:0267-257X:173,
author = "Palmer, Adrian and Ponsonby, Sharon",
title = "The Social Construction of New Marketing Paradigms: The Influence of Personal Perspective",
journal = "Journal of Marketing Management",
volume = "18",
number = "1-2",
year = "2002",
itemtype = "article",
issn = "0267-257X",
eissn = "1472-1376",
publication date ="2002-02-01T00:00:00",
pages = "173-192",
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@article {Wilson:2002:0267-257X:193,
author = "Wilson, Hugh and Daniel, Elizabeth and McDonald, Malcolm",
title = "Factors for Success in Customer Relationship Management (CRM) Systems",
journal = "Journal of Marketing Management",
volume = "18",
number = "1-2",
year = "2002",
itemtype = "article",
issn = "0267-257X",
eissn = "1472-1376",
publication date ="2002-02-01T00:00:00",
pages = "193-219",
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@article {Schlegelmilch:2002:0267-257X:221,
author = "Schlegelmilch, Bodo B.",
title = "Part 1. Comments",
journal = "Journal of Marketing Management",
volume = "18",
number = "1-2",
year = "2002",
itemtype = "article",
issn = "0267-257X",
eissn = "1472-1376",
publication date ="2002-02-01T00:00:00",
pages = "221-227",
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@article {Wensley:2002:0267-257X:229,
author = "Wensley, Robin",
title = "Part 2. Marketing for a New Century",
journal = "Journal of Marketing Management",
volume = "18",
number = "1-2",
year = "2002",
itemtype = "article",
issn = "0267-257X",
eissn = "1472-1376",
publication date ="2002-02-01T00:00:00",
pages = "229-237",
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@article {Hunt:2002:0267-257X:239,
author = "Hunt, Shelby D.",
title = "Part 3. Marketing and a General Theory of Competition",
journal = "Journal of Marketing Management",
volume = "18",
number = "1-2",
year = "2002",
itemtype = "article",
issn = "0267-257X",
eissn = "1472-1376",
publication date ="2002-02-01T00:00:00",
pages = "239-247",
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