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Publisher: Routledge, part of the Taylor & Francis Group

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Volume 18, Numbers 1-2, February 2002

Editorial
pp. 1-4(4)
Author: Hart, Susan

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Investigating UK Consumers' Unethical Attitudes and Behaviours
pp. 5-26(22)
Authors: Mitchell, V.-W.; Ka Lun Chan, Joseph

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Consumer-based Brand Equity: Development and Validation of a Measurement Instrument
pp. 27-48(22)
Authors: Vázquez, Rodolfo; del Río, A. Belén; Iglesias, Víctor

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Benefits and Barriers of Product Augmentation: Retailers and Financial Services
pp. 105-123(19)
Authors: Colgate, Mark; Alexander, Nicholas

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Linking Retail Strategy, Atmospheric Design and Shopping Behaviour
pp. 125-144(20)
Authors: Turley, L.W.; Chebat, Jean-Charles

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The Social Construction of New Marketing Paradigms: The Influence of Personal Perspective
pp. 173-192(20)
Authors: Palmer, Adrian; Ponsonby, Sharon

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Factors for Success in Customer Relationship Management (CRM) Systems
pp. 193-219(27)
Authors: Wilson, Hugh; Daniel, Elizabeth; McDonald, Malcolm

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Part 1. Comments
pp. 221-227(7)
Author: Schlegelmilch, Bodo B.

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Part 2. Marketing for a New Century
pp. 229-237(9)
Author: Wensley, Robin

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Part 3. Marketing and a General Theory of Competition
pp. 239-247(9)
Author: Hunt, Shelby D.

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