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The Role of Funders in Nonprofit Merger Activity: Implications for Charity Fundraising and Marketing Practice

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Abstract:

Considers the role of nonprofit funders in stimulating merger activity in the U.K. voluntary sector. Provides the first empirical evidence of the impact of a nonprofit merger on subsequent fundraising and marketing activity. Based on a series of 12 elite interviews with senior personnel who have experienced a nonprofit merger, the article concludes that the implications will vary by category of funding sought and that, for example, individual donors who might previously have been supporting both organisations will only offer one gift (at the previous gift level) to the merged organisation

Keywords: CHARITY; FUNDRAISING; MARKETING; MERGER; NONPROFIT

Document Type: Research Article

DOI: https://doi.org/10.1362/0267257012930394

Publication date: 2001-11-01

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