Individual and Contextual Antecedents of Donor Trust in the Voluntary Sector
Extant research by the Henley Centre suggests that the level of public trust in the voluntary sector is low. In this study we explore the individual and contextual antecedents of trust, develop measurement scales therefore and explore their relationship with the trust construct. Four factors, attitude to philanthropy, organisational judgment, perceived role competence and delivered service quality were identified through the use of structural equation modelling as being antecedents of trust. The implications for nonprofit management in relation to building trust are discussed.
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