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Three Scenarios for Applying Chaos Theory in Consumer Research

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Abstract:

This paper aims to progress and revitalize the debate concerning chaos theory's potential role in consumer research. The discussion is based on a literature review of chaos driven research in the social and behavioural sciences. Three likely avenues for further investigation are suggested: purely conceptual application; mathematical model driven approaches and descriptive quantitative methods. The latter method is advocated here and some specific analytical techniques are briefly reviewed.

Keywords: ANALYTICAL TECHNIQUES; CHAOS THEORY; CONSUMER BEHAVIOUR RESEARCH; MARKETING; TIME SERIES

Document Type: Research Article

DOI: https://doi.org/10.1362/0267257022683640

Publication date: 2002-06-01

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