Three Scenarios for Applying Chaos Theory in Consumer Research
Abstract:This paper aims to progress and revitalize the debate concerning chaos theory's potential role in consumer research. The discussion is based on a literature review of chaos driven research in the social and behavioural sciences. Three likely avenues for further investigation are suggested: purely conceptual application; mathematical model driven approaches and descriptive quantitative methods. The latter method is advocated here and some specific analytical techniques are briefly reviewed.
Document Type: Research Article
Publication date: 2002-06-01