Journal of Marketing Management

Editorial
pp. 615-618(4)
Author: Hart, Susan

Core Competencies of Service Firms: A Framework for Strategic Decisions in International Markets
pp. 619-643(25)
Authors: Aung, May; Heeler, Roger

Building on Services' Characteristics to Develop Successful Services Brands
pp. 645-669(25)
Authors: de Chernatony, Leslie; Segal-Horn, Susan

Alternative Ways in Competitive Groups Definition: A Managers Approach
pp. 671-703(33)
Authors: Alcañiz, Enrique Bigné; López, Natalia Vila

The Development Activities of Innovative and Non-Innovative New Retail Financial Products: Implications for Success
pp. 705-738(34)
Authors: Avlonitis, George J.; Papastathopoulou, Paulina

What is Differentiation and How Does it Work ?
pp. 739-759(21)
Authors: Sharp, Byron; Dawes, John

Co-operation and Collusion: Making the Distinction in Marketing Relationships
pp. 761-784(24)
Author: Palmer, Adrian

Relationship Value Management: Exploring the Integration of Employee, Customer and Shareholder Value and Enterprise Performance Models
pp. 785-817(33)
Authors: Payne, Adrian; Holt, Sue; Frow, Pennie

Mastering the Marketing Communications Mix: Micro and Macro Perspectives on Integrated Marketing Communication Programs
pp. 819-847(29)
Author: Lane Keller, Kevin

Brand Management Paradigms
pp. 849-875(27)
Authors: Louro, Maria João; Cunha, Paulo Vieira

Firm Experience and International Trade Fairs
pp. 877-901(25)
Authors: Seringhaus, F.H. Rolf; Rosson, Philip J.

Book Reviews
pp. 903-908(6)