Skip to main content

Publisher: Routledge, part of the Taylor & Francis Group

More about this publication?
Volume 17, Numbers 7-8, August 2001

Editorial
pp. 615-618(4)
Author: Hart, Susan

Favourites:
ADD
Favourites:
ADD

Building on Services' Characteristics to Develop Successful Services Brands
pp. 645-669(25)
Authors: de Chernatony, Leslie; Segal-Horn, Susan

Favourites:
ADD

Alternative Ways in Competitive Groups Definition: A Managers Approach
pp. 671-703(33)
Authors: Alcañiz, Enrique Bigné; López, Natalia Vila

Favourites:
ADD
Favourites:
ADD

What is Differentiation and How Does it Work ?
pp. 739-759(21)
Authors: Sharp, Byron; Dawes, John

Favourites:
ADD
Favourites:
ADD

Brand Management Paradigms
pp. 849-875(27)
Authors: Louro, Maria João; Cunha, Paulo Vieira

Favourites:
ADD

Firm Experience and International Trade Fairs
pp. 877-901(25)
Authors: Seringhaus, F.H. Rolf; Rosson, Philip J.

Favourites:
ADD

Book Reviews
pp. 903-908(6)

Favourites:
ADD

  • Access Key
  • Free content
  • Partial Free content
  • New content
  • Open access content
  • Partial Open access content
  • Subscribed content
  • Partial Subscribed content
  • Free trial content
Cookie Policy
X
Cookie Policy
Ingenta Connect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more