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Publisher: Routledge, part of the Taylor & Francis Group

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Volume 17, Numbers 5-6, June 2001

Academy of Marketing Conference "2001: A Marketing Odyssey"
pp. 461-462(2)
Author: Strong, Carolyn

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Marketing for Muggles: Harry Potter and the Retro Revolution
pp. 463-479(17)
Author: Brown, Stephen

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Interpreting the Past, Writing the Future
pp. 481-501(21)
Authors: Shankar, Avi; Patterson, Maurice

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Market-focused Resources, Competitive Positioning and Firm Performance
pp. 503-520(18)
Authors: Hooley, Graham; Greenley, Gordon; Fahy, John; Cadogan, John

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Market Orientation and Firm Value
pp. 521-542(22)
Authors: McNaughton, Rod B.; Osborne, Phil; Morgan, Robert E.; Kutwaroo, Gopal

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Service Encounter Conceptualisation: Employees' Service Behaviours and Customers' Service Quality Perceptions
pp. 577-593(17)
Authors: Farrell, Andrew M.; Souchon, Anne L.; Durden, Geoffrey R.

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Six Sigma and Service Quality: Christian Grönroos Revisited
pp. 595-607(13)
Author: Woodall, Tony

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Book Reviews
pp. 609-614(6)

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