Journal of Marketing Management

Editorial
pp. 1-4(4)
Author: Hart, Susan J.

The Role of Non-verbal Communication in Service Encounters: A Conceptual Framework
pp. 5-26(22)
Authors: Gabbott, Mark; Hogg, Gillian

"What happened was ..." Broadening the Agenda for Storied Research
pp. 27-47(21)
Authors: Hopkinson, Gillian C; Hogarth-Scott, Sandra

The Corporate Identity Metaphor: Perspectives, Problems And Prospects
pp. 49-71(23)
Authors: Cornelissen, Joep; Harris, Phil

Dislikes, Distastes and the Undesired Self: Conceptualising and Exploring the Role of the Undesired End State in Consumer Experience
pp. 73-104(32)
Authors: Hogg, Margaret K.; Banister, Emma N.

Diluting Negative Country of Origin Stereotypes: A Social Stereotype Approach
pp. 105-135(31)
Authors: Lotz, Sherry L.; Hu, Michael Y.

The Exporter - Import Agent Contract and the Influence of Cultural Dimensions
pp. 137-159(23)
Authors: Karunaratna, Amal R.; Johnson, Lester W.; Rao, C.P.

The Interactive Effects of Strategic Marketing Planning and Performance: A Neural Network Analysis
pp. 159-182(24)
Authors: Phillips, Paul A.; Davies, Fiona M.; Moutinho, Luiz

Inter-Organisational Relationships and Strategy Development in an Evolving Industrial Network: Mapping Structure and Process
pp. 183-223(41)
Authors: Ellis, Nick; Mayer, Richard

Partner Symmetries, Partner Conflict and the Quality of Joint Venture Marketing Strategy: An Empirical Investigation
pp. 223-259(37)
Authors: Morris, Bennet G.A.; Cadogan, John W.