Election 2001 The Silent Majority: Women

$53.17 plus tax (Refund Policy)

Buy Article:

Abstract:

This paper seeks to examine how well the political parties have targeted women and identifies political marketing as a means of creating voter satisfaction. It starts by examining the differences and changes in the number of women MPs following the general election in June 2001 compared with the outcome of the election in 1997. Voter behaviour and the lack of female role models in politics are then considered. The use of market segmentation is discussed. The paper concludes that political parties need to utilise segmentation in a more sensitive way to attract the silent majority of women and ensure their political success.

Keywords: MARKETING; SEGMENTATION; VOTER BEHAVIOUR; WOMEN POLITICIANS

Document Type: Research Article

DOI: http://dx.doi.org/10.1362/026725701323366728

Publication date: November 1, 2001

More about this publication?
Related content

Share Content

Access Key

Free Content
Free content
New Content
New content
Open Access Content
Open access content
Subscribed Content
Subscribed content
Free Trial Content
Free trial content
Cookie Policy
X
Cookie Policy
ingentaconnect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more