Skip to main content

Does Political PR Enhance or Trivialise Democracy? The UK General Election 2001 as Contest between Presentation and Substance

Buy Article:

$55.00 plus tax (Refund Policy)

Abstract:

Modern UK general election campaigns cannot be fully understood without assessing the role of political public relations by the major parties. They seek voter attention and commitment through the three 'P's of policy, personality and presentation. But presentation carries a health risk for democracy: does it illuminate or obscure policy and personality?

Monitoring and content analysis of the 2001 election suggests mixed benefits from political PR for politicians, voters and media but one firm conclusion for the latter two groups: making elections an informed and rational choice requires continuous scrutiny to see through the presentational trellis of political PR. Of all PR forms, political PR is the most influential because of its proximity to state and regulatory power: even so, its use in general elections cannot reverse declining electoral participation.

Keywords: DEMOCRACY; EVENT MANAGEMENT; GENERAL ELECTIONS; MEDIA; NEW MEDIA; POLICY PERSONALITY AND PRESENTATION; POLITICAL PUBLIC RELATIONS; SPIN; STUNTS; VIGILANCE

Document Type: Research Article

DOI: https://doi.org/10.1362/026725701323366692

Publication date: 2001-11-01

More about this publication?
  • Access Key
  • Free content
  • Partial Free content
  • New content
  • Open access content
  • Partial Open access content
  • Subscribed content
  • Partial Subscribed content
  • Free trial content
Cookie Policy
X
Cookie Policy
Ingenta Connect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more