If you are experiencing problems downloading PDF or HTML fulltext, our helpdesk recommend clearing your browser cache and trying again. If you need help in clearing your cache, please click here . Still need help? Email help@ingentaconnect.com

Establishing the Charles Kennedy Brand: A Strategy for an Election the Result of which is a Foregone Conclusion

$54.78 plus tax (Refund Policy)

Buy Article:

Abstract:

We outline the history of the UK Liberal Democratic Party (LibDem) and the context of the 2001 UK General Election and show how the strategy for the General Election campaign evolved within the party. The article traces the presentation of Charles Kennedy MP as the new leader of the Liberal Democrats, the allocation of campaign resources and key events impacting upon the campaign. Particular consideration is given to the branding aspects of the leader role and the interaction between the party and leader in establishing the public perception of the LibDem brand.
More about this publication?
Related content

Share Content

Access Key

Free Content
Free content
New Content
New content
Open Access Content
Open access content
Subscribed Content
Subscribed content
Free Trial Content
Free trial content
Cookie Policy
X
Cookie Policy
ingentaconnect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more