Skip to main content

Co-operation and Collusion: Making the Distinction in Marketing Relationships

Buy Article:

$55.00 plus tax (Refund Policy)

Abstract:

Co-operative relationships between organisations may create added value for the partners involved, but they can also pose a threat to the competitiveness of markets. This paper reviews the economic and legal frameworks of co-operative marketing relationships and seeks to distinguish these from collusive relationships. A model of development from competition to co-operation to collusion is proposed, in which definitions of collusion are continually evolving in response to environmental change. This paper seeks to reconcile the benefits accruing to businesses involved in co-operative relationships, with the possible welfare loss resulting from restrictive relationships. Conceptual frameworks underlying buyer-seller relationships are evaluated from the perspective of models of economic efficiency and legal frameworks. A number of recent cases are evaluated in the context of this discussion.

Keywords: BUSINESS-TO-BUSINESS MARKETING; BUYER-SELLER RELATIONSHIPS; CO-OPERATION; COLLUSION; REGULATION

Document Type: Research Article

DOI: https://doi.org/10.1362/026725701323366818

Publication date: 2001-08-01

More about this publication?
  • Access Key
  • Free content
  • Partial Free content
  • New content
  • Open access content
  • Partial Open access content
  • Subscribed content
  • Partial Subscribed content
  • Free trial content
Cookie Policy
X
Cookie Policy
Ingenta Connect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more