Alternative Ways in Competitive Groups Definition: A Managers Approach
This paper arose from the need to simplify the knowledge of competitiveness in an area marked by growing complexity and an ever-increasing number of competitors. Against this background, it is necessary to demonstrate the existence of competitive groups, based on the perceptions of managers. Having interviewed 211 managers of the eighteen largest competitive automobile manufacturers, we find significant evidence of convergence among competitive structures, identified by using different collecting methods. Also, limited evidence of convergence was found between these structures and those identified using archival data. We conclude that competitive groups, based on perceptions, are a real construct and not a methodological artefact, as is suggested by some authors.