Journal of Marketing Management

Editorial
pp. 1-10(10)
Author: Baker, Michael

The MSI Priorities: A Critical View on Researching Firm Performance, Customer Experience and Marketing
pp. 11-27(17)
Author: Wensley, Robin

Relationship Marketing Theory: Its Roots and Direction
pp. 29-54(26)
Authors: Möller, Kristian; Halinen, Aino

Relationship Quality and Customer Retention through Strategic Communication of Customer Skills
pp. 55-79(25)
Author: Hennig-Thurau, Thorsten

Reconsidering the Relationship Analogy
pp. 81-94(14)
Authors: Smith, Warren; Higgins, Matthew

On the Precipice of a Revolution with Hamel and Prahalad
pp. 95-109(15)
Author: O'Reilly, Daragh

Understanding the Consumer Experience: It's 'Good To Talk'
pp. 111-127(17)
Authors: Harris, Kim; Baron, Steve; Parker, Cathy

Market Segmentation by Cohorts: The Value and Validity of Cohorts in America and Abroad
pp. 129-142(14)
Authors: Schewe, Charles D.; Noble, Stephanie M.

Customer Confusion: The Mobile Phone Market
pp. 143-163(21)
Authors: Turnbull, Peter W.; Leek, Sheena; Ying, Grace

Problems and Future of the Brand Management Structure in the Fast Moving Consumer Goods Industry: The Viewpoint of Brand Managers in Greece
pp. 165-184(20)
Authors: Panigyrakis, George G.; Veloutsou, Cleopatra A.

Sources of Power in International Marketing Channels
pp. 185-202(18)
Authors: Katsikeas, Constantine S.; Goode, Mark M. H.; Katsikea, Eva

Objectives and Measures at UK Trade Exhibitions
pp. 203-222(20)
Author: Blythe, Jim

Factors Influencing International Retailers' Market Entry Mode Strategy: Qualitative Evidence from the UK Fashion Sector
pp. 223-245(23)
Author: Doherty, Anne Marie

New Product Uniqueness In The Context Of Industrial Product Development
pp. 247-271(25)
Author: Lindman, Martti

A Behavioural Analysis of Co-operative Marketing Organisations
pp. 273-290(18)
Authors: Palmer, Adrian; Barrett, Shirley; Ponsonby, Sharon

Book Reviews
pp. 291-298(8)