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Publisher: Routledge, part of the Taylor & Francis Group

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Volume 16, Numbers 1-3, February 2000

Editorial
pp. 1-10(10)
Author: Baker, Michael

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Relationship Marketing Theory: Its Roots and Direction
pp. 29-54(26)
Authors: Möller, Kristian; Halinen, Aino

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Reconsidering the Relationship Analogy
pp. 81-94(14)
Authors: Smith, Warren; Higgins, Matthew

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On the Precipice of a Revolution with Hamel and Prahalad
pp. 95-109(15)
Author: O'Reilly, Daragh

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Understanding the Consumer Experience: It's 'Good To Talk'
pp. 111-127(17)
Authors: Harris, Kim; Baron, Steve; Parker, Cathy

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Market Segmentation by Cohorts: The Value and Validity of Cohorts in America and Abroad
pp. 129-142(14)
Authors: Schewe, Charles D.; Noble, Stephanie M.

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Customer Confusion: The Mobile Phone Market
pp. 143-163(21)
Authors: Turnbull, Peter W.; Leek, Sheena; Ying, Grace

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Sources of Power in International Marketing Channels
pp. 185-202(18)
Authors: Katsikeas, Constantine S.; Goode, Mark M. H.; Katsikea, Eva

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Objectives and Measures at UK Trade Exhibitions
pp. 203-222(20)
Author: Blythe, Jim

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A Behavioural Analysis of Co-operative Marketing Organisations
pp. 273-290(18)
Authors: Palmer, Adrian; Barrett, Shirley; Ponsonby, Sharon

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Book Reviews
pp. 291-298(8)

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