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Home / Journal of Marketing Management, Volume 16, Numbers 1-3

Editorial

Author: Baker, Michael

Source: Journal of Marketing Management, Volume 16, Numbers 1-3, February 2000, pp. 1-10(10)

Publisher: Routledge, part of the Taylor & Francis Group

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Document Type: Editorial

DOI: http://dx.doi.org/10.1362/026725700785100442

Publication date: February 1, 2000

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