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Publisher: Routledge, part of the Taylor & Francis Group

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Volume 16, Number 8, November 2000

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Editorial
pp. 825-827(3)
Author: Hart, Susan

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Ethnicity, Identity and Marketing: A Critical Review
pp. 853-877(25)
Author: Burton, Dawn

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Implementing Marketing Strategy Through a Market Orientation
pp. 895-916(22)
Authors: Dobni, C. Brooke; Luffman, George

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Understanding the Characteristics of Price Elasticities for Frequently Purchased Packaged Goods
pp. 917-936(20)
Authors: Danaher, Peter J.; Brodie, Roderick J.

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Remuneration Policies in the Marketing Area: Behavioural vs. Performance Measures
pp. 937-957(21)
Authors: Fuentelsaz, Lucio; Gómez, Jaime; Martínez, Eva; Polo, Yolanda

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Book Reviews
pp. 959-965(7)

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