The Views of Marketing Faculty on the Major Controversies in Collegiate Business Education Reform
Authors: Pearce, John A.; Bonner, P. Greg
Source: Journal of Marketing Management, Volume 16, Number 7, October 2000 , pp. 779-791(13)
Abstract:This article reports on the findings of a nationwide survey in the United States of marketing faculty employed by business schools on their views regarding the three major controversies in collegiate business education. The responses of 156 marketing professors are presented as inputs for reforming business program learning environments, re-prioritizing the credentials of professors, and redesigning the collegiate curriculum.
Document Type: Research Article
Publication date: October 2000