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The Views of Marketing Faculty on the Major Controversies in Collegiate Business Education Reform

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Abstract:

This article reports on the findings of a nationwide survey in the United States of marketing faculty employed by business schools on their views regarding the three major controversies in collegiate business education. The responses of 156 marketing professors are presented as inputs for reforming business program learning environments, re-prioritizing the credentials of professors, and redesigning the collegiate curriculum.

Document Type: Research Article

DOI: https://doi.org/10.1362/026725700784672917

Publication date: 2000-10-01

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