Skip to main content

Where Are We Going? Perceptions of U.S. Marketing Academics

Buy Article:

$55.00 plus tax (Refund Policy)

Abstract:

This paper examines US marketing academics' perceptions of the most pressing issues for theory, practice and academia. The context is provided by an examination of individual and institutional demographic factors; how academics spend their time and what are their teaching/research interests. An analysis of the perceptions suggests there is a need to develop a more comprehensive marketing theory, as well as better integrate theory and practice. These outcomes appear to be limited by increased work pressures including the necessity of maintaining academic standards.

Document Type: Research Article

DOI: https://doi.org/10.1362/026725700784672872

Publication date: 2000-10-01

More about this publication?
  • Access Key
  • Free ContentFree content
  • Partial Free ContentPartial Free content
  • New ContentNew content
  • Open Access ContentOpen access content
  • Partial Open Access ContentPartial Open access content
  • Subscribed ContentSubscribed content
  • Partial Subscribed ContentPartial Subscribed content
  • Free Trial ContentFree trial content
Cookie Policy
X
Cookie Policy
Ingenta Connect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more