Where Are We Going? Perceptions of French Marketing Academics
This paper examines French marketing academics' perceptions of the most pressing issues for theory, practice and academia. The context is provided by an examination of individual and institutional demographic factors; how academics spend their time and what are their teaching/research interests. An analysis of the perceptions suggests there is a need to develop some new paradigmatical thoughts and that an epistemological debate is strongly missed. One key issue of theory, practice and academia is the link between practice and theory that is strongly asked for by the French respondents.