Who We Are and What We Do - 2000
This paper presents the findings of a survey of UK marketing academics undertaken in 1998/1999. In part it is a follow-up to a survey undertaken by Diamantopoulos, Schlegelmilch and Neate-Stidson (1992) and, in part, a replication of a survey of members of the Academy of Marketing Science details of which are reported elsewhere in this Journal. While the survey data cannot claim to be representative of the UK marketing academy it is believed to provide a reasonably accurate profile of who we are, what we do, and what are our major interests and concerns. These findings are compared with the earlier 1991 survey and those of Polonsky and Mankelow (2000).