Skip to main content

Who We Are and What We Do - 2000

Buy Article:

$51.63 plus tax (Refund Policy)

Abstract:

This paper presents the findings of a survey of UK marketing academics undertaken in 1998/1999. In part it is a follow-up to a survey undertaken by Diamantopoulos, Schlegelmilch and Neate-Stidson (1992) and, in part, a replication of a survey of members of the Academy of Marketing Science details of which are reported elsewhere in this Journal. While the survey data cannot claim to be representative of the UK marketing academy it is believed to provide a reasonably accurate profile of who we are, what we do, and what are our major interests and concerns. These findings are compared with the earlier 1991 survey and those of Polonsky and Mankelow (2000).

Document Type: Research Article

DOI: http://dx.doi.org/10.1362/026725700784672935

Publication date: October 1, 2000

More about this publication?
routledg/jmm/2000/00000016/00000007/art00002
dcterms_title,dcterms_description,pub_keyword
6
5
20
40
5

Access Key

Free Content
Free content
New Content
New content
Open Access Content
Open access content
Subscribed Content
Subscribed content
Free Trial Content
Free trial content
Cookie Policy
X
Cookie Policy
ingentaconnect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more