@article {O' Toole:2000:0267-257X:327,
title = "Relationship Governance Structures and Performance",
journal = "Journal of Marketing Management",
parent_itemid = "infobike://routledg/jmm",
publishercode ="routledg",
year = "2000",
volume = "16",
number = "4",
publication date ="2000-04-01T00:00:00",
pages = "327-341",
itemtype = "ARTICLE",
issn = "0267-257X",
eissn = "1472-1376",
url = "https://www.ingentaconnect.com/content/routledg/jmm/2000/00000016/00000004/art00003",
doi = "doi:10.1362/026725700784772862",
keyword = "RELATIONSHIP PERFORMANCE, RELATIONSHIP STRUCTURES, BUYER-SUPPLIER RELATIONSHIPS",
author = "O' Toole, Tom and Donaldson, Bill",
abstract = "Managing and implementing supplier relationships is an interest shared by both academics and practitioners. A growing focus of attention is on the outcomes of these relationships since they have been shown to deliver enhanced performance. However, variations in performance across different relationship types remains less understood. To rectify this, in our study, buyer-supplier relationship outcomes are measured by a performance metric that includes both financial and non-financial elements. The results are drawn from a survey of UK buyers in the engineering, electronics and telecommunications sectors and show that differences can be found in performance outcomes for a variety of governance structures. The findings are discussed in reference to the relationship management implications of the variation in performance found, and further research avenues are described.",
}