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Publisher: Routledge, part of the Taylor & Francis Group

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Volume 16, Number 4, April 2000

Editorial
pp. 303-305(3)
Author: Hart, Susan

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First-Store Loyalty and Retention
pp. 307-325(19)
Authors: East, Robert; Hammond, Kathy; Harris, Patricia; Lomax, Wendy

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Relationship Governance Structures and Performance
pp. 327-341(15)
Authors: O' Toole, Tom; Donaldson, Bill

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By Popular Demand: Marketing the Arts
pp. 343-364(22)
Author: Butler, Patrick

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Acculturation and Inter-Ethnic Consumer Perceptions: Can You Feel What We Feel?
pp. 365-391(27)
Authors: Jamal, Ahmad; Chapman, Malcolm

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Book Reviews
pp. 417-419(3)

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