@article {Macrae:1999:0267-257X:1,
	author = "Macrae, Chris",
	title = "Brand Reality Editorial",
	journal = "Journal of Marketing Management",
	volume = "15",
	number = "1-3",
	year = "1999",
	pages = "1-24",
	url = "http://www.ingentaconnect.com/content/routledg/jmm/1999/00000015/F0030001/art00001",
	doi = "doi:10.1362/026725799784870450"
}

@article {Mitchell:1999:0267-257X:25,
	author = "Mitchell, Alan",
	title = "Out of the Shadows",
	journal = "Journal of Marketing Management",
	volume = "15",
	number = "1-3",
	year = "1999",
	pages = "25-42",
	url = "http://www.ingentaconnect.com/content/routledg/jmm/1999/00000015/F0030001/art00002",
	doi = "doi:10.1362/026725799784870423"
}

@article {Lane Keller:1999:0267-257X:43,
	author = "Lane Keller, Kevin",
	title = "Brand Mantras: Rationale, Criteria and Examples",
	journal = "Journal of Marketing Management",
	volume = "15",
	number = "1-3",
	year = "1999",
	pages = "43-51",
	url = "http://www.ingentaconnect.com/content/routledg/jmm/1999/00000015/F0030001/art00003",
	doi = "doi:10.1362/026725799784870513"
}

@article {Schmitt:1999:0267-257X:53,
	author = "Schmitt, Bernd",
	title = "Experiential Marketing",
	journal = "Journal of Marketing Management",
	volume = "15",
	number = "1-3",
	year = "1999",
	pages = "53-67",
	url = "http://www.ingentaconnect.com/content/routledg/jmm/1999/00000015/F0030001/art00004",
	doi = "doi:10.1362/026725799784870496"
}

@article {Balmer:1999:0267-257X:69,
	author = "Balmer, John M.T. and Soenen, Guillaume B.",
	title = "The Acid Test of Corporate Identity Management",
	journal = "Journal of Marketing Management",
	volume = "15",
	number = "1-3",
	year = "1999",
	pages = "69-92",
	url = "http://www.ingentaconnect.com/content/routledg/jmm/1999/00000015/F0030001/art00005",
	doi = "doi:10.1362/026725799784870441"
}

@article {Johansson:1999:0267-257X:93,
	author = "Johansson, Johny K. and Hirano, Masaaki",
	title = "Brand Reality: The Japanese Perspective",
	journal = "Journal of Marketing Management",
	volume = "15",
	number = "1-3",
	year = "1999",
	pages = "93-105",
	url = "http://www.ingentaconnect.com/content/routledg/jmm/1999/00000015/F0030001/art00006",
	doi = "doi:10.1362/026725799784870478"
}

@article {Macrae:1999:0267-257X:107,
	author = "Macrae, Chris",
	title = "Mini Cases on Brand Reality",
	journal = "Journal of Marketing Management",
	volume = "15",
	number = "1-3",
	year = "1999",
	pages = "107-116",
	url = "http://www.ingentaconnect.com/content/routledg/jmm/1999/00000015/F0030001/art00007",
	doi = "doi:10.1362/026725799784870522"
}

@article {Urde:1999:0267-257X:117,
	author = "Urde, Mats",
	title = "Brand Orientation: A Mindset for Building Brands into Strategic Resources",
	journal = "Journal of Marketing Management",
	volume = "15",
	number = "1-3",
	year = "1999",
	pages = "117-133",
	url = "http://www.ingentaconnect.com/content/routledg/jmm/1999/00000015/F0030001/art00008",
	doi = "doi:10.1362/026725799784870504"
}

@article {Hankinson:1999:0267-257X:135,
	author = "Hankinson, Philippa and Hankinson, Graham",
	title = "Managing Successful Brands: An Empirical Study which Compares the Corporate Cultures of Companies Managing the World's Top 100 Brands with Those Managing Outsider Brands.",
	journal = "Journal of Marketing Management",
	volume = "15",
	number = "1-3",
	year = "1999",
	pages = "135-155",
	url = "http://www.ingentaconnect.com/content/routledg/jmm/1999/00000015/F0030001/art00009",
	doi = "doi:10.1362/026725799784870487"
}

@article {de Chernatony:1999:0267-257X:157,
	author = "de Chernatony, Leslie",
	title = "Brand Management Through Narrowing the Gap Between Brand Identity and Brand Reputation",
	journal = "Journal of Marketing Management",
	volume = "15",
	number = "1-3",
	year = "1999",
	pages = "157-179",
	url = "http://www.ingentaconnect.com/content/routledg/jmm/1999/00000015/F0030001/art00010",
	doi = "doi:10.1362/026725799784870432"
}

@article {Tilley:1999:0267-257X:181,
	author = "Tilley, Catherine",
	title = "Built-In Branding: How to Engineer a Leadership Brand",
	journal = "Journal of Marketing Management",
	volume = "15",
	number = "1-3",
	year = "1999",
	pages = "181-191",
	url = "http://www.ingentaconnect.com/content/routledg/jmm/1999/00000015/F0030001/art00011",
	doi = "doi:10.1362/026725799784870405"
}

@article {:1999:0267-257X:193,
	title = "Book Reviews",
	journal = "Journal of Marketing Management",
	volume = "15",
	number = "1-3",
	year = "1999",
	pages = "193-206",
	url = "http://www.ingentaconnect.com/content/routledg/jmm/1999/00000015/F0030001/art00012",
	doi = "doi:10.1362/026725799784870469"
}

@article {:1999:0267-257X:207,
	title = "About the Authors",
	journal = "Journal of Marketing Management",
	volume = "15",
	number = "1-3",
	year = "1999",
	pages = "207-210",
	url = "http://www.ingentaconnect.com/content/routledg/jmm/1999/00000015/F0030001/art00013",
	doi = "doi:10.1362/026725799784870414"
}