Journal of Marketing Management

Brand Reality Editorial
pp. 1-24(24)
Author: Macrae, Chris

Out of the Shadows
pp. 25-42(18)
Author: Mitchell, Alan

Brand Mantras: Rationale, Criteria and Examples
pp. 43-51(9)
Author: Lane Keller, Kevin

Experiential Marketing
pp. 53-67(15)
Author: Schmitt, Bernd

The Acid Test of Corporate Identity Management™
pp. 69-92(24)
Authors: Balmer, John M. T.; Soenen, Guillaume B.

Brand Reality: The Japanese Perspective
pp. 93-105(13)
Authors: Johansson, Johny K.; Hirano, Masaaki

Mini Cases on Brand Reality
pp. 107-116(10)
Author: Macrae, Chris

Brand Orientation: A Mindset for Building Brands into Strategic Resources
pp. 117-133(17)
Author: Urde, Mats

Managing Successful Brands: An Empirical Study which Compares the Corporate Cultures of Companies Managing the World's Top 100 Brands with Those Managing Outsider Brands.
pp. 135-155(21)
Authors: Hankinson, Philippa; Hankinson, Graham

Brand Management Through Narrowing the Gap Between Brand Identity and Brand Reputation
pp. 157-179(23)
Author: de Chernatony, Leslie

Built-In Branding: How to Engineer a Leadership Brand
pp. 181-191(11)
Author: Tilley, Catherine

Book Reviews
pp. 193-206(14)

About the Authors
pp. 207-210(4)