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Publisher: Routledge, part of the Taylor & Francis Group

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Volume 15, Number 8, November 1999

Index
pp. i-iv(4)

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Author Index
pp. v-vii(3)

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Editorial: Where Does the Cash Flow From?
pp. 705-710(6)
Author: Ambler, Tim

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Marketing Performance Measures: History and Interrelationships
pp. 711-732(22)
Author: Clark, Bruce H.

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The Buy-in Benchmark: How Staff Understanding and Commitment Impact Brand and Business Performance
pp. 819-835(17)
Authors: Thomson, Kevin; de Chernatony, Leslie; Arganbright, Lorrie; Khan, Sajid

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The Risk of Collateral Damage in Advertising Campaigns
pp. 837-855(19)
Authors: Crosier, Keith; Hernandez, Tony; Mohabir-Collins, Sandra; Erdogan, Zafer B.

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Book Reviews
pp. 881-885(5)

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About the Authors
pp. 887-890(4)

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Acknowledgements
pp. 891-891(1)

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