Skip to main content

Publisher: Routledge, part of the Taylor & Francis Group

More about this publication?
Volume 15, Number 8, November 1999

Index
pp. i-iv(4)

Favourites:
ADD

Author Index
pp. v-vii(3)

Favourites:
ADD

Editorial: Where Does the Cash Flow From?
pp. 705-710(6)
Author: Ambler, Tim

Favourites:
ADD

Marketing Performance Measures: History and Interrelationships
pp. 711-732(22)
Author: Clark, Bruce H.

Favourites:
ADD
Favourites:
ADD
Favourites:
ADD
Favourites:
ADD

The Buy-in Benchmark: How Staff Understanding and Commitment Impact Brand and Business Performance
pp. 819-835(17)
Authors: Thomson, Kevin; de Chernatony, Leslie; Arganbright, Lorrie; Khan, Sajid

Favourites:
ADD

The Risk of Collateral Damage in Advertising Campaigns
pp. 837-855(19)
Authors: Crosier, Keith; Hernandez, Tony; Mohabir-Collins, Sandra; Erdogan, Zafer B.

Favourites:
ADD
Favourites:
ADD

Book Reviews
pp. 881-885(5)

Favourites:
ADD

About the Authors
pp. 887-890(4)

Favourites:
ADD

Acknowledgements
pp. 891-891(1)

Favourites:
ADD

  • Access Key
  • Free content
  • Partial Free content
  • New content
  • Open access content
  • Partial Open access content
  • Subscribed content
  • Partial Subscribed content
  • Free trial content
Cookie Policy
X
Cookie Policy
Ingenta Connect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more