Skip to main content

Contemporary Museum Culture and Consumer Behaviour

Buy Article:

$53.17 plus tax (Refund Policy)

Abstract:

This paper focuses on consumer behaviour at contemporary museums. It explores the concept of postmodern consumer society in relation to the individual and the 'popularisation' of museums. The paper then draws upon findings from a grounded theory study of consumer behaviour at contemporary museums and heritage attractions. It proposes that there are three identifiable types of behaviour based around differences in cultural identification, perceptions of self, the desire for authenticity, nostalgic reactions, and social motivations.

Keywords: ALIENATION; CONSUMER BEHAVIOUR; GROUNDED THEORY; IDENTITY; MUSEUMS; NOSTALGIA; POSTMODERN CULTURE

Document Type: Research Article

DOI: https://doi.org/10.1362/026725799785037003

Publication date: 1999-10-01

More about this publication?
  • Access Key
  • Free ContentFree content
  • Partial Free ContentPartial Free content
  • New ContentNew content
  • Open Access ContentOpen access content
  • Partial Open Access ContentPartial Open access content
  • Subscribed ContentSubscribed content
  • Partial Subscribed ContentPartial Subscribed content
  • Free Trial ContentFree trial content
Cookie Policy
X
Cookie Policy
Ingenta Connect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more