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Publisher: Routledge, part of the Taylor & Francis Group

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Volume 15, Number 7, October 1999

Editorial
pp. 583-585(3)
Author: Baker, Michael J.

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The Utility of the Relationship Metaphor in Consumer Markets: A Critical Evaluation
pp. 587-602(16)
Authors: O'Malley, Lisa; Tynan, Caroline

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The Affinity Credit Card Relationship: Can it Really be Mutually Beneficial?
pp. 603-616(14)
Authors: Home, Suzanne; Worthington, Steve

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Contemporary Museum Culture and Consumer Behaviour
pp. 647-671(25)
Author: Goulding, Christina

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Book Reviews
pp. 695-702(8)

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