Journal of Marketing Management

Editorial
pp. 445-447(3)
Authors: McAuley, Andrew; Sparks, Leigh

Top Gun Fighter Pilots Provide Clues to More Effective Database Marketing Segmentation: The Impact of Birth Order
pp. 449-462(14)
Authors: Nancarrow, Clive; Wright, Len Tiu; Alakoc, Beril

Trust and Co-operation in Business Relationship Development: Exploring the Influence of National Values
pp. 463-483(21)
Authors: Harris, Simon; Dibben, Mark

Attitudes of Contemporary European Women Toward Sex Role Portrayal, Company Image and Purchase Intention: The French versus U.S. Experience
pp. 485-493(9)
Authors: Lundstrom, William J.; White, D. Steven; Chopoorian, Jack A.

Political Marketing: Lessons from the Mainstream
pp. 495-503(9)
Author: Egan, John

The Effects of Export Stimulation: Implications for Export Performance
pp. 505-518(14)
Authors: Stewart, David B.; McAuley, Andrew

The Impact of Environmental Uncertainty Perceptions, Decision-Maker Characteristics and Work Environment Characteristics on the Perceived Usefulness of Marketing Information Systems (MkIS): A Conceptual Framework
pp. 519-540(22)
Authors: Ashill, Nicholas J.; Jobber, David

Are Loyalty Schemes a Manifestation of Relationship Marketing?
pp. 541-562(22)
Authors: Hart, Susan; Smith, Andrew; Sparks, Leigh; Tzokas, Nikolaos

'The Extraordinary Self': Gothic Culture and the Construction of the Self
pp. 563-576(14)
Authors: Miklas, Sharon; Arnold, Stephen J.